Marketing your business with promotional products produces results, but it’s not easy as just handing out freebies and hoping people like them. It’s important to understand the whole process and how you plan to achieve your goals along the way. In this part of our Education Center, we’ve provided a whole group of posts specifically focused on best practices with promo marketing to help your company make well-informed decisions and be most effective with branded logo items. Even the slightest bit of knowledge can give you a competitive advantage, so read on for several tips and tricks on the promotional products industry.
Consider these tips and tactics for engaging an at-home audience for your next virtual event or digital conference this year.
Promotional products are a powerful tool to increase your brand recognition, generate leads, and ingratiate your business to consumers. What may appear as a simple branded tote, mug, or t-shirt is actually a highly strategic and effective advertising strategy. To [...]
We get it, you want your promotional product to be as effective as possible – and so do we! We love nothing more than when you connect with one of our items and create a meaningful promotional item that speaks [...]
Your brand's image is its essence... it's the way people view your company. It's not just about offering an amazing product, service or even a better-than-the-best customer experience; it's also about what you do (and don't do) for the environment [...]
If you live in California, Prop 65 warning labels are nothing new. They're pretty much everywhere. Dealing with products made in or shipped to California, we've become very familiar with Prop 65 over the years. We're not here to weigh [...]
Whether given away at conferences to prospective customers or handed to outstanding employees, promotional products can be a great way to spread your brand’s message. However, you want to make sure your brand is associated with a quality, useful item [...]
Patrick Jervis is the Brand and Social Media Manager at East Valley Institute of Technology (EVIT). EVIT is a career and technical education district school in Mesa, Arizona that serves the students from approximately 10 school districts in the Phoenix [...]
Maggie McCafferty is the Marketing Coordinator at Moroco Orthodontics, a community mainstay operating in South Florida for over 20 years. Helmed by Dr. Jacqueline Moroco Maloney, the business moved to a new office in Delray Beach about five years ago. [...]
According to Forrester Research, it costs five times more to acquire new customers than it does to keep your existing ones. Given this data, it’s extremely practical that you’d want to keep your current customers as happy as possible [...]
A press or media kit is a compilation of promotional materials about companies or businesses that are given to members of the media or even potential clients of that business. The intention is to get your brand and company into [...]