Promo Marketing
Marketing your business with promotional products produces results, but it’s not easy as just handing out freebies and hoping people like them. It’s important to understand the whole process and how you plan to achieve your goals along the way. In this part of our Education Center, we’ve provided a whole group of posts specifically focused on best practices with promo marketing to help your company make well-informed decisions and be most effective with branded logo items. Even the slightest bit of knowledge can give you a competitive advantage, so read on for several tips and tricks on the promotional products industry.
Sustainable Fabrics for Eco-Friendly Promotional Items
Many industries are looking to use sustainable materials to produce fabrics and products. Sustainable materials are materials that don't deplete nonrenewable resources or harm the environment and natural resource systems. Sustainable materials include recyclable materials and bio-based polymers derived from renewable resources like [...]
The Best Fabric for Promotional Apparel
No matter what type or size of business you own, promotional apparel can transform the way you market your business. Whether it's a hat or a shirt, promotional products can help you reach new customers and keep current ones interested [...]
Strides Toward Sustainability in the Promotional Products Industry
Many industries are becoming increasingly concerned with sustainability and following environmentally-conscious practices. A large part of working toward a sustainable future is the development of promotional products that can help replace harmful single-use items made from unsustainable materials. Learn about [...]
Types of Imprint Methods
Promotional products are an incredible tool to help businesses spread brand awareness and build relationships with their clients. They showcase your name and logo, helping you gain important brand recognition. There are hundreds of items you can brand to reflect the [...]
Backpacks For Life
How Backpacks For Life Began Eight years ago, Sgt. Brett D’Alessandro returned home from a challenging deployment in Afghanistan and quickly realized how difficult it was to reintegrate back into civilian life. One day he passed a homeless Vet on [...]
Sustainable Corporate Promotional Items for Earth Day
Earth Day is a great cause to participate in as a corporate business. Whether you host an annual event or volunteer for others' causes, your company can play a big role in encouraging your employees to participate and have a [...]
Silent Ambassadors
When you start a new business or company, you want to get the word out to start generating revenue. Many forms of promotional marketing can successfully boost your business and put you in front of potential new customers, such [...]
Trade Show Giveaway Ideas
Trade shows are about making great first impressions, and giving away top promotional products can help you achieve that. Impressive trade show swag helps draw people to your booth, so you have a chance to interact with them. Branded items [...]
Cybersecurity, Safety Testing and Compliance
In the modern world, it's nearly impossible to run a business without using the internet — companies rely on the web to order supplies, communicate with their team, interact with customers, run online stores and perform other crucial activities. As [...]
Coffee Fun Facts
Whether you drink it all day or only in the mornings, millions of people enjoy a cup of coffee every day. While many pour a cup of coffee without thinking, there are many fun facts about this beverage. So, sit [...]