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Promo Marketing
Marketing your business with promotional products produces results, but it’s not easy as just handing out freebies and hoping people like them. It’s important to understand the whole process and how you plan to achieve your goals along the way. In this part of our Education Center, we’ve provided a whole group of posts specifically focused on best practices with promo marketing to help your company make well-informed decisions and be most effective with branded logo items. Even the slightest bit of knowledge can give you a competitive advantage, so read on for several tips and tricks on the promotional products industry.
How to Keep Your Virtual Event Engaging for Attendees
Consider these tips and tactics for engaging an at-home audience for your next virtual event or digital conference this year.
Classic Imprinting Methods
Imprinting branding techniques allow you to display your company's logo, name, ad messages and contact information on promotional products. You can use several imprinting methods to embed these messages on products like custom-branded apparel, lanyards and drinkware. Some classic imprinting methods have stood the test [...]
Classic Upgraded Imprinting Methods
In the printing world, imprinting refers to any printing method that uses pressure to add designs to a surface. As technology and printing methods evolve, new options emerge that offer extra benefits compared to traditional techniques. Learning about these new [...]
Overview of Imprints and the Importance of Imprints
Promotional products imprinted with your company details have many benefits, whether you'll be using them as trade show giveaway items or corporate gifts. Some of the top imprinting benefits include: 1. Increase Brand Awareness and Recognition Promotional products act as visual representations of [...]
Your Guide to Authentic Cause Marketing
Cause marketing is more than a marketing strategy. It's an opportunity to make a real difference. Cause marketing campaigns inspire consumers to take action and occur when businesses help nonprofit organizations that dedicate themselves to positively impacting a cause. To [...]
The Complete Guide to Creating Impressive Swag Bags
Do you want to impress your attendees at your next event? Swag bags are an excellent marketing strategy for leaving a positive impression on your guests. Swag bags can be cost-effective and creative and go a long way in promoting [...]
7 Earth Day Marketing Campaigns and Promotion Ideas for Businesses
Every year on April 22, the world celebrates Earth Day. The day's goal is to educate people about sustainability and get them involved in environmental movements. Earth Day is celebrated in over 192 countries, with nearly 1 billion people mobilized to take [...]
Sustainable Fabrics for Eco-Friendly Promotional Items
Many industries are looking to use sustainable materials to produce fabrics and products. Sustainable materials are materials that don't deplete nonrenewable resources or harm the environment and natural resource systems. Sustainable materials include recyclable materials and bio-based polymers derived from renewable resources like [...]
The Best Fabric for Promotional Apparel
No matter what type or size of business you own, promotional apparel can transform the way you market your business. Whether it's a hat or a shirt, promotional products can help you reach new customers and keep current ones interested [...]
Strides Toward Sustainability in the Promotional Products Industry
Many industries are becoming increasingly concerned with sustainability and following environmentally-conscious practices. A large part of working toward a sustainable future is the development of promotional products that can help replace harmful single-use items made from unsustainable materials. Learn about [...]
