Marketing your business with promotional products produces results, but it’s not easy as just handing out freebies and hoping people like them. It’s important to understand the whole process and how you plan to achieve your goals along the way. In this part of our Education Center, we’ve provided a whole group of posts specifically focused on best practices with promo marketing to help your company make well-informed decisions and be most effective with branded logo items. Even the slightest bit of knowledge can give you a competitive advantage, so read on for several tips and tricks on the promotional products industry.
How Backpacks For Life Began Eight years ago, Sgt. Brett D’Alessandro returned home from a challenging deployment in Afghanistan and quickly realized how difficult it was to reintegrate back into civilian life. One day he passed a homeless Vet on [...]
When you start a new business or company, you want to get the word out to start generating revenue. Many forms of promotional marketing can successfully boost your business and put you in front of potential new customers, such [...]
Trade shows are about making great first impressions, and giving away top promotional products can help you achieve that. Impressive trade show swag helps draw people to your booth, so you have a chance to interact with them. Branded items [...]
In the modern world, it's nearly impossible to run a business without using the internet — companies rely on the web to order supplies, communicate with their team, interact with customers, run online stores and perform other crucial activities. As [...]
Whether you drink it all day or only in the mornings, millions of people enjoy a cup of coffee every day. While many pour a cup of coffee without thinking, there are many fun facts about this beverage. So, sit [...]
Recent events have changed the way companies understand supply chain management. COVID-19 continues to disrupt supply chains around the world, and other large-scale risks are always possible. As a result, preparedness is becoming the top priority for supply chain and [...]
Consider these tips and tactics for engaging an at-home audience for your next virtual event or digital conference this year.
Straight off the Floor of PPAI’s 2020 EXPO Earlier this month at ASI Orlando, we got a glimpse of some buzz-worthy promotional products making their debut. This included everything from 100% recycled clothing to a sticker that tells you when it’s [...]
Promotional products are a powerful tool to increase your brand recognition, generate leads, and ingratiate your business to consumers. What may appear as a simple branded tote, mug, or t-shirt is actually a highly strategic and effective advertising strategy. To [...]
We get it, you want your promotional product to be as effective as possible – and so do we! We love nothing more than when you connect with one of our items and create a meaningful promotional item that speaks [...]