Beyond Branding: How Promoting Public Safety Became Accessible in Eight Additional Languages
“We love swag! I don’t own a jacket or bag that’s not branded.” That’s what Kathryn McKelvey, Executive Assistant to COO Steve Bodkin, for National Church Residences, will tell you right off the bat when the topic of promo products comes up. With that kind of enthusiasm, perhaps it’s not surprising that McKelvey would naturally gravitate toward a branded solution to a very serious problem: helping the 30,000 residents of National Church Residences communities stop the spread of COVID-19. Yet this compelling example about the power of promo products beyond branding is not just about conveying information, it’s also about meeting your most valuable stakeholders in their own space and speaking to them in their own language—figuratively and quite literally—in a way that reassures them of the reliability and trustworthiness of your message. About National Church Residences National Church Residences is the largest non-profit provider of senior housing in the […]
