Want to stand out at your next trade show? Want to drive traffic to your booth regardless of where it is on the trade show floor? If so, you'll love our promotional trade show giveaway items collection featuring items we know will drive traffic to your booth and get you noticed at your next trade show. According to a recent study, over two-thirds of trade show attendees receive promotional giveaways, and over 70% of those attendees remembered the name of the company after the show. For more information about trade show giveaways, read our Guide to Trade Show Giveaways and Gifts or call a Promotions Specialist at 800-LOGO-216 for great product ideas that will help make your next trade show a success.

When selecting a trade show giveaway item, first consider your target audience: could anyone at the show be a potential buyer for your product or service, or do you really need to focus on a few qualified buyers out of thousands of trade show attendees? Next, determine what action you want to get from the giveaway recipient: is it enough to simply exchange the promotional giveaway for their business card or a scan of their badge, or do you really need time to introduce the prospect to your product in order to make effective post-show follow-up. Starting with these concrete goals in mind will help you select a trade show giveaway item that is both popular, and successful in driving sales. Remember, you can also use promotional products like imprinted balloons to draw attention to your booth, instead of just giving them away as gifts.