Zebra Pen Corporation was founded in New York in August 1982 as an independent corporation wholly owned by Zebra Co. Ltd., of Tokyo, Japan.
The Zebra trademark was adopted in 1914 and is now available as a whole line of promotional, custom imprinted line of high quality writing instruments.
The zebras which the pens are named after are gentle animals with a strong family herding instinct. This was an important attribute as the company is a business in which employees and customers were all part of a family-like culture. The fact that the zebra looks like it is decorated with large calligraphic pen strokes have also appealed to the visual image that is a unique as a Zebra brand pen.