NEW YORK, NY, September 24, 2007 — With a record number of new corporate gift products available this year, ePromos Promotional Products, Inc., one of the nation’s top providers of logo’d promotional products and corporate gifts, today released its 5th annual business gift trends report along with its list of the Top 10 Corporate Gift Products for the 2007 holiday season. The selected gifts represent various product categories and price points, and are appropriate for key clients or employees.
The company created the gift trends report from the data of a recent ePromos study of over 100 corporate gift buyers. Respondents identified this year’s top corporate gift product categories, which include drink ware, desktop items, apparel, calendars, food and bags. Together, these categories are estimated to make up just over 50% of client and employee business gifts during the holiday season. While these categories are traditionally popular, consumer trends are influencing innovation in the corporate gift marketplace.
“Fresh product design and popular brand name products are driving much of the interest in these categories,” says Jason Robbins, CEO of ePromos. “Clients are increasingly interested in a retail look and feel, from styles to brands to packaging.” The ePromos survey found that 14% of buyers bought brand names always or whenever possible. An additional 76% prefer brand names for some types of products.
Buyers are also planning out and giving their gifts earlier in the year. Over 30% of buyers begin the gift selection process in September, and a surprising 14% even start in August. While most gifts are distributed from mid to late December, 13% plan to distribute gifts around Thanksgiving this year. Giving early is a technique used to make the gift more memorable and ensure religion-neutral gifting.
ePromos’ Top 10 Corporate Gift Products for Client and Employee Gifting
Recycled Essential Portfolio Brief Bag (SKU: 8825971, http://www.epromos.com/product/8825971/recycled-essential-portfolio-bag.html). Show your commitment to conservation with this eco-friendly twist on a popular business gift crafted from 51% recycled fabric.
The Ball of Whacks (SKU: 8826116, http://www.epromos.com/product/8826116/ball-whacks-promotional-creativity-tool.html). Sure to be the creative and fun gift of the year, the Ball of Whacks is made of 30 magnetic pieces that combine in a near infinite number of ways; a 96-page creativity guidebook is included. Once you pick it up, you can’t put it down.
Mp3 Player Accessories Set (SKU: 8824764, http://www.epromos.com/product/8824764/deluxe-piece-mp-accessories.html). Your customers or employees will groove with your name in view all year long with this great kit that comes with headphones, a cable splitter for sharing, a battery-powered USB charger and more.
Futura Pencil Cube & Clock (SKU: 8826267, http://www.epromos.com/product/8826267/futura-promo-pencil-cube-custom-clock.html). Its stylish, contemporary design makes the Futura the executive desktop accessory of the year. This item is recommended as a client gift for business-to-business companies and as a service recognition gift for employees.
Fleece Scarf with Multicolor Imprint (SKU: 8826367, http://www.epromos.com/product/8826367/fleece-scarf-multicolor-imprint.html) Imprint your logo and message up to 6 colors with a state-of-the-art image bonding technique. This machine-washable scarf, crafted from 100% polyester, is sure to keep your clients and employees warm during the winter months.
Alicia Klein® Photo Folio (SKU: 8826250)
The photo case is the perfect item for storing holiday memories. This makes it the perfect gift for client or employee holiday parties. Your brand benefits from the association with the Alicia Klein® brand.
Evolution Jr. Journal (SKU: 8824790, http://www.epromos.com/product/8824790/evolution-personalized-jr-journal-book.html) Natural color, visible fibers and logo debossing give this journal a sophisticated, organic look and feel. It comes outfitted with 100 pages of lined, formatted journal paper and a built-in elastic pen loop.
Wave Desk Mug (SKU: 8826205) A stylish update to a classic product. Unique design and stainless steel construction ensure its place on your clients’ desks. It features a skid-proof bottom and a thumb slide sipper.
Kingston Pocket Planner by Day-Timer ® – 4.5″ x 7″ (SKU: 8826190) A debossed logo on the soft, durable UltraHyde cover of this pocket planner makes it a tastefully branded gift. A 12-month supply of loose leaf planning pages, tabbed dividers, and a phone and address directory among make it useful all year.
Corporate Colors Candy (Multiple SKUs, http://www.epromos.com/corporate-colors-candy/_/N-14195) Always a sweet gift, candy is now available in custom corporate colors. Choose your container and type of candy and choose up to three colors of candy to match your brand.
The top 10 corporate gift products for the 2007 holiday season, and many others, are available at are available at www.epromos.com or by calling 1-800-LOGO-216.