Herbalife 40th Anniversary Sales Incentive Contest

Challenge

Create a motivational campaign for global distributors encouraging them to exceed their goals and achieve silver, gold and platinum status.

Solution

  • ePromos created the Herbalife 40th Anniversary collection.
  • Retail inspired product
  • 4  choices at each level ensuring there was something for everyone
  • All custom-made pieces featuring unique branding options including custom liners,  molded zipper pulls, patches, embroidery and engraving

ePromos managed the entire process

  • Production in 4 different factories
  • Testing meeting the unique requirements for  NA, EMEA,
  • AIPAC and LATAM regions
  • Logistics and labeling for 95 different countries

Results

  • Over 100,000 awards produced
  • Global performance exceeded projections generating enough ROI to fund the entire initiative
  • Recognition and pride associated with the 40th Anniversary skyrocketed with distributors globally

Tumblers

Produced in excess of 12,000 tumblers.

Managed the creative process to include design and messaging across five different languages while maintaining and promoting global brand consistency. (English, Simplified Chinese, Spanish, Portuguese, Traditional Chinese).

Global distribution to Herbalife distributors around the world.

  • 37 total shipments.
  • Quantities varying from as few as 7 tumblers to multiple pallets of thousands of tumblers.
  • Each shipment was carefully coordinated between the Herbalife client’s Transportation Operations team, the freight forwarder, and ePromos warehouse to ensure accurate and timely pickups, including all required documentation to efficiently and seamlessly clear customs at each destination.

 

Herbalife
Herbalife
Herbalife