How to Promote National American Beer Day on October 27

When you look at a typical calendar, October 27 won’t look like anything special. But it’s a wonderful opportunity for your company to gain traction with your over-21 customers. Why? It’s designated as National American Beer Day.

For many adults, beer is a classic choice when it comes to game day or a night out with friends. You can leverage your audience’s appreciation of a good brew to get a bit of buzz for your business.

Strategies to Highlight National American Beer Day

As long as your marketing efforts lean toward attracting consumers who can legally buy and sip porters, ales, lagers and other brews, you can make the most of October 27. Below are a few fun, memorable methods to turn National American Beer Day into an opportunity to highlight your organization:

  • Purchase and distribute beer-related swag: You don’t have to be a brewery to give out beer-focused promo items that include your corporate logo. Anything from a beer insulator to a metal or plastic bottle opener can fit the bill. You can hand out your promo pieces at point-of-service locations or during meetings and sales calls.
  • Talk about National American Beer Day on social: You’re always in need of fresh content for your social media pages. Why not spend the week leading up to October 27 discussing interesting beer trivia? Look up some fun facts and use them to get people commenting on your social pages.
  • Host an employee happy hour: When your employees are engaged, you’re more likely to experience higher levels of workplace productivity, performance and camaraderie. Why not hold a National American Beer Day happy hour for your workers after closing time? Bonus points if you give them each a piece of glassware with your company’s logo or another piece of swag they can proudly display.

Mark Your Calendar for the End of October

You don’t have to be in the business of brewing beer to give a nod to National American Beer Day on October 27. Get your marketing and selling teams together for a brainstorming session in advance of the date. You’re sure to come up with some great ideas to try.

Looking for the right promo products or other educational articles to help you with your promotions? Visit ePromos for a massive inventory of high-quality promo options and marketing tips.