One of the many challenges a small business faces is improving name recognition and expanding its customer base. Media advertising can be expensive, and targeted advertising can miss potential customers. But with a modest investment, small businesses can get their name out there using promotional products. These items come in a variety of styles and purposes. Utilitarian items such as pens and pencils, sticky note dispensers and calendars or planners will likely be used over and over again by potential customers. This means that every time a person uses the item, they are seeing the business’s information. Fun items such as stress balls and toys do the same thing for a business. These items are likely to be played with, and each time they are, there is the business information. Magnets and bag or memo clips keep a company’s information handy and available for potential customers.

Small businesses can use promotional products in several ways. Businesses that purchase space at conferences or expositions can have a number of items on hand to give away. Most attendees of expos and conferences love the swag that they can collect from different booths and exhibits. Having a variety of fun items available to give away drives traffic to a business’s exhibit and more traffic can lead to more customers. Participating in parades and festivals where items can be given to the crowds is another way of using these items. Salesmen can carry promotional items on their calls. This allows them to leave a tangible item for the potential customer to reference after the visit.

Another way that small businesses can use promotional items is as corporate gifts and awards. Promotional items can be used as prizes for sales or productivity competitions. Employees love getting recognized and giving coffee mugs, caps, or shirts with the company logo helps build employee loyalty. Plus, when they wear or use the items outside of the office, the company brand is on display. Watches, coolers, gift boxes, and even candy bearing the company logo can make a nice thank you to valued customers without breaking the company budget.

Small businesses looking to expand their customer base, improve upon name recognition, or boost employee loyalty and moral can do so using promotional items. Small or large, these items are sure to be welcomed. Everybody loves to get gifts. Businesses can make their gifts work twice as hard when they customize them with the company logo or contact information.