Build Business Buzz on November 23 for National Espresso Day

Americans love their morning brews, from simple light and dark roasts to decadent lattes. November 23 has earned recognition as National Espresso Day. While you could let this celebration pass without a thought, you might want to think again. With the right blend of clever marketing and brand promotions, you can gain some sales momentum by acknowledging and honoring this fun micro-holiday!

Innovative Tips for Promoting Your Company on National Espresso Day

National Espresso Day tends to come right around the Thanksgiving break every year. You know what that means — people are in the mood to celebrate, often by giving and receiving gifts to share gratitude.

Consider adding one or more of the following strategies to your end-of-year promo marketing plan:

  • Deliver branded mugs to clients: You can get a lot of bang for your buck with branded mugs. You can have your mugs drop-shipped individually or ask team members to wrap them by hand for local clients. Bonus points if you include a package of chocolate-covered espresso beans in each mug. Be sure to add a card wishing your best customers a Happy National Espresso Day on November 23!
  • Host an espresso-making workshop for your team: Many people who crave a good cup of java in the morning aren’t quite sure of the difference between coffee and espresso. Invite a local barista to give an overview and taste test for your team. Be sure to take pictures to include on your social media pages — posts with a more human angle tend to generate more positive buzz for corporations than typical sales-related posts.
  • Serve espresso to in-person guests and customers: Do you operate a brick-and-mortar store? Are clients, prospects and vendors coming into your facility regularly? Surprise them with the option to taste some pure espresso when they arrive. You can even offer a spread of pastries like donuts and croissants.
  • Set up an espresso sampling station: Help employees and customers feel like coffee connoisseurs by setting up an espresso sampling station. To further promote your company or event, try branded shot glasses to serve your espresso shots.
  • Offer prizes for best espresso: Encourage customers and employees to get into the Espresso Day spirit with a bit of fun competition. Have employees make their best espresso recipe and let your customers vote on the winner. Whoever makes the best espresso wins a custom tee shirt or a coffee mug!
  • Design custom T-shirts: What better way for people to show off how much they love coffee than with a coffee-inspired T-shirt design? Work with a designer or create your own image to place on the shirts and offer them to clients as a fun way to promote your company and share the coffee love.
  • Promote National Espresso Day on social media: Social media will advertise your celebrations and generate buzz for your company. Post facts such as why Espresso Day is celebrated, coffee quizzes and more sharable items for users. You can also use your social media to promote any National Espresso Day deals you are offering.
  • Create engaging sidewalk signage: Old-school sidewalk signage is still incredibly effective, especially during peak coffee hours. Creating a custom sidewalk sign can lure people who would have previously kept walking into your business. As you make your signage, remember that customers are more likely to share funny displays on social media, which can attract more customers.
  • Host an espresso party: Celebrate espresso at any time by hosting a coffee party. Hosting a party during peak commute and midafternoon coffee run times can bring the neighborhood together to celebrate something they love. During your party, play some music, give away freebies or provide a latte art demonstration.

Benefits of Using Promotional Products for Your Event

While promotional products are a great marketing strategy for your everyday interactions, matching them to an event theme like National Espresso Day will increase their effectiveness. Top benefits of using promotional products for National Espresso Day include the following.

Better Brand Recognition

Promotional products give a unique flair to advertising campaigns and provide various options for branding opportunities. For example, giving away freebies — like mugs or tumblers — enables your customers to showcase your products and lets your business’s creativity shine.

Standing Out Among Competition

While other competitors may be celebrating National Espresso Day as well, you can give your company an edge through your promotional materials. Your customers will see your gifts and think of your company each time they use your promotional products.

Budget-Friendly Marketing

Using promotional products like custom coffee pods in your National Espresso Day campaign can help your company save money while increasing brand awareness. Many people also pass along promotional products to other prospects, which allows your brand to benefit from multiple impressions.

Increased Leads and Generates Sales

Promotional National Espresso Day materials can help your company generate leads. Promotional products make a long-lasting impression on customers — many people keep promotional products for years, making them an effective marketing tool.

Generate Energy Around Your Brand on National Espresso Day

Why miss any chance to promote your business? As you explore your end-of-year marketing strategies, consider adding some excitement to your branding content and activities. Small holidays like National Espresso Day are a great way to stand out and make a lasting impression.

Looking for promotional swag that’s high-quality and affordable? Check out our online store! Be sure to keep up with our other marketing tips throughout the year, too.

Updated 11/16/2022

About Author

Katie Salerno Avatar

Katie S.

Reviewed By: Kaite S. - Marketing Brand Specialist

Tenacious brand warrior who is laser-focused on boosting our brand through effective social media presence and multiple resources. Principal producer of marvelous messages and email exposés. Message + Creative maestro who has an opening for a puppy co-worker with the expectation they stay clear of her pommes frites.