Your brand style guide is the blueprint that ensures consistency and cohesion in how your brand presents itself to the world. It is a comprehensive document outlining the visual and verbal elements that define your business or organization's identity. It guides style, composition and your brand's general look and feel. From logos to color palettes, tone of voice and typography — it provides employees and stakeholders with crucial guidelines to maintain a unified brand image across all communication channels. Find out what key components to include in your visual style guide and explore our practical tips for adjusting this document [...]

Every business wants a brand identity that is instantly recognizable and distinct from any other. Creating a powerful brand takes more than just a logo and color scheme — it requires research, planning and strategy. With the right process, you can develop a memorable brand design that connects with your target audience and increases brand awareness and loyalty. In this guide, you'll learn more about branding and the key elements of successful brand design. We'll guide you through the 10 steps of the brand development process so you can create a strong strategy backed by insights. You'll also discover how [...]

Corporate events can help businesses flourish. With opportunities for networking, fostering new ideas, creating team bonds and introducing your brand to prospective clients or customers, corporate events offer many possibilities for generating revenue and reaching goals. However, event planning takes time. Successful events require forethought, and you must understand your goals before beginning the process. An organized planning process and effective tips can create a smooth experience for you while sparking interest and engagement from your team and other attendees. Event planning can be much more manageable with a guide like this one to establish organizational tips and ensure you [...]

As a school administrator or educator, you can set your new students up for success before the first day of school with an orientation kit. An orientation kit informs students of what to expect during orientation and beyond. Providing the essential tools and information can help them adjust to life on campus. Amid all the busyness, your incoming students need a single point of reference to help them in their initial high school or college days. During their first orientation session, provide them with materials such as campus maps, procedures and essential contact details. Remember to make it fun by adding school T-shirts, [...]

Company culture and corporate team building are far more than empty buzzwords you hear around the office. These tangible concepts can transform your employees into a highly effective team. You can explore leadership styles, values, expectations and goals when your company emphasizes team building positively — and you get to do so as a united front. Through team building, companies have the opportunity to foster a productive and collaborative environment that thrives on trust and authentic support. Explore this comprehensive corporate team-building guide for insights into best practices and inspiring ideas. The Value and Impact of Team Building Corporate team [...]