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A Customized Desk Planner Helps Local Restaurants Draw Tourists

Challenge: Generate tourist crowds to local restauants.
A community comerce organization wanted to promote the cuisine of local restaurants to tourists by offering them a practical promotional product that profiled individual restaurants in the area.
Solution: Customized weekly desk planners were distributed to highlight the restaurants.
The organization promoted the restaurants with customized weekly desk planners, imprinting the back cover of the planner with short profiles of the chosen restaurants for each month of the year, including photographs and recipes provided by the chefs. The desk planners were sold at tourist shops and at the restaurants themselves to generate interest in their cuisine.
Result: Tourists loved the local food.
The promotional desk planners caught the attention of many tourists, and they made visits to the local restaurants to have the actual food rather than just stare at the mouthwatering photographs of it.
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