Promotional Products  » Education Center  »  Case Studies » A Gift With Purchase Sweetens The Deal For Shoe Shoppers

A Gift With Purchase Sweetens The Deal For Shoe Shoppers




What’s better than a great pair of shoes? A great pair of shoes that comes with a custom tote bag and promotional lip balm … for free.

ePromos helped Blowfish Shoes develop just such an alluring gift-with-purchase promotion for Fashion’s Night Out (FNO) last week. The event, now in its fourth year, is a fun global initiative that was created to celebrate fashion, boost the economy and make it exciting to shop. Retailers in over 500 cities participated, making this year’s FNO bigger than ever.

blowfish shoes fashion's night out

For Blowfish Shoes, custom tote bags and promotional lip balm were just the thing to boost shoe sales during this shopping extravaganza.

“We wanted to send some sort of fun gift with purchase, and our customer is typically a young female,” says Whitney Cosgrave of Blowfish Shoes. “Lip balm and a tote bag seemed like the perfect gift for our market.”

The promotion was simple: The first 100 customers to go online and order some new shoes received the promotional gifts.

What a smart marketing move to limit the number of gifts. It created an urgency in shoppers to add those peep-toe pumps to their shopping cart and check out. It also gives an exclusive feel to the custom tote bag and lip balm—only 100 people get them.

Cosgrave was delighted with the promotion and credits our promotions specialist, Ron Denny, saying he was “very responsive and helpful. He would call if he had not heard back from me right away, and he also helped us get our items right on time.”

A first-time ePromos customer, Cosgrave says she’ll turn to us for future promotions. Blowfish Shoes: We’re thrilled to be your promotions partner. We love promos as much as you love shoes.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

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