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Acquisitions Prompt Re-branded Promotional Gifts at RiskMetrics Group

Challenge: Jazz up a company’s image
RiskMetrics Group specializes in risk management, corporate governance and research disciplines. After acquiring two other companies, RiskMetrics Group executives launched a re-branding campaign to unite employees, create a sense of community among the different offices, as well as to reach out to current and prospective clients.
Solution: Two-tiered re-branding focus means gifts for employees and prospective clients
To accomplish these goals, the RiskMetrics Group team selected for its new branding an assortment of office and desk items that employees would see and use often. Also on the agenda, a set of branded promotional products for distribution at tradeshows: a messenger bag, key chain and water bottle, among others.
Result: Branded office gifts ease employee transitions; tradeshow promos impress prospects
RiskMetrics Group executives consider the re-branding campaign a major success. The tradeshow promotions helped spread the word in the market about the new brand and company, while the useful branded office products introduced the company’s updated logo and brand to employees at the old and new firms, helping members of the acquired companies feel right at home with their new RiskMetrics Group family.
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Risk Metrics Rebranding Campaign (PDF Version)

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