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Concert Safety Issues Illuminated by Promotional Products

Challenge: To deter the use of lighters at pop music concerts.
Fire hazards are a major concern for a national safety awareness program for kids and adults. Many members of the audience use lighters at concerts to show appreciation during performances or when the crowd wants an encore. In order to deter kids and teens from wanting to use lighters at concerts (a fire hazard), this national safety awareness program decided to set up a booth at major concerts. They needed a promotional item that would help spread their message and reduce the fire hazards at each concert.
Solution: Distribute keyring flashlights to concert attendees.
The safety awareness program purchased thousands of promotional key ring lights and sold them from their booth at major concerts. The lights were imprinted with the band’s name on the barrel of the light, increasing the odds that fans would want to purchase one.
Result: Concert attendees were pleased with the free giveaway, and a threatening fire hazard was eliminated.
Fans and concert attendees purchased huge amounts of they key ring lights, reducing the usage of lighters (unnecessary fire hazards). Fans were pleased with the item which was an inexpensive souvenir. The safety organization was pleased with the impact of the promotion and is coordinating similar campaigns for other safety issues.

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