Challenge: To find an “out of the bin” promotional product designed to encourage word of mouth and improved customer retention.
Customer satisfaction … customer loyalty … customer retention … key phrases oft-heard from the break room to the board room in firms across America. And small firms are no exception—even small, family-owned garbage disposal services like Smith’s Disposal in Clarkstown, Michigan, serving several Detroit suburbs for nearly three decades.
The Smith’s team, to aid in customer satisfaction and retention, practices not only listening to customers—but also acting on what customers say. The firm, in response to customer requests, recently rolled out a new “Going Green” initiative that enables curbside pickup and recycling of tin, paper, glass and plastics. Tying in with their on-going customer-first efforts, the Smith’s team reached out to ePromos’ Promotions Specialist Jason Wallace for a “thank you for doing business with us” promotional product designed to spread good cheer, word of mouth and, ultimately, to lift customer retention.
Solution: A 1:64-scale, die-cast automotive model garbage truck imprinted with the firm’s name and phone number.
The Smith’s team wanted to look “out of the bin” so to speak—they felt that the typical pens, notepads and magnets wouldn’t justly express the firm’s real appreciation for its customers. They wanted something fun, something that would get their logo on people’s tables and desktops, something neighbors would tell neighbors about and friends, friends.
The team selected the perfect promotion, which would be mailed to all customers: a die-cast toy garbage truck, in 1:64-scale, boldly imprinted with the firm’s name and phone number on both sides. Promotional die-cast metal automotive model vehicles are a great way to commemorate new product launches, to ensure valuable desktop real estate, as well as to give customers happy reminders of why it’s so good to do business with you.
Result: The imprinted trucks “pick up” promotional success, garnering customer and team praise.
The Smith’s team reports that the trucks “picked up” their share of promotional success: customers of Smith’s enjoyed receiving the gifts, with comments like, “novel,” “unique” and “impressive!” And the Smith’s team was satisfied as well—both with the quality of the promotional product and with their customers’ reactions.
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