Promotional Products  » Education Center  »  Case Studies

Die-cast, Toy Garbage Truck Model “Picks Up” Promotional Success for Family-owned Smith’s Disposal

Challenge: To find an “out of the bin” promotional product designed to encourage word of mouth and improved customer retention.

Customer satisfaction … customer loyalty … customer retention … key phrases oft-heard from the break room to the board room in firms across America. And small firms are no exception—even small, family-owned garbage disposal services like Smith’s Disposal in Clarkstown, Michigan, serving several Detroit suburbs for nearly three decades.

The Smith’s team, to aid in customer satisfaction and retention, practices not only listening to customers—but also acting on what customers say. The firm, in response to customer requests, recently rolled out a new “Going Green” initiative that enables curbside pickup and recycling of tin, paper, glass and plastics. Tying in with their on-going customer-first efforts, the Smith’s team reached out to ePromos’ Promotions Specialist Jason Wallace for a “thank you for doing business with us” promotional product designed to spread good cheer, word of mouth and, ultimately, to lift customer retention.

Solution: A 1:64-scale, die-cast automotive model garbage truck imprinted with the firm’s name and phone number.

The Smith’s team wanted to look “out of the bin” so to speak—they felt that the typical pens, notepads and magnets wouldn’t justly express the firm’s real appreciation for its customers. They wanted something fun, something that would get their logo on people’s tables and desktops, something neighbors would tell neighbors about and friends, friends.

The team selected the perfect promotion, which would be mailed to all customers: a die-cast toy garbage truck, in 1:64-scale, boldly imprinted with the firm’s name and phone number on both sides. Promotional die-cast metal automotive model vehicles are a great way to commemorate new product launches, to ensure valuable desktop real estate, as well as to give customers happy reminders of why it’s so good to do business with you.

Result: The imprinted trucks “pick up” promotional success, garnering customer and team praise.

The Smith’s team reports that the trucks “picked up” their share of promotional success: customers of Smith’s enjoyed receiving the gifts, with comments like, “novel,” “unique” and “impressive!” And the Smith’s team was satisfied as well—both with the quality of the promotional product and with their customers’ reactions.


Check out other products for the Utilities Industry.
Find other Promotional Toys & Games.
Take a look at other items for Business Gifts to promote customer retention.

Smith’s Disposal Customer Retention (PDF Version)

Events Calendar
Featured Success Story
Awesome Product!
Awesome Products!
Working with ePromos is vary easy and all the customer support guys are very helpful."
- Raj Kilaru, Sriven Technologies, LLC
Our Locations
New York
120 Broadway, Ste 1360
New York, NY 10271-0079
3001 Clearwater Road Suite # 001
St. Cloud, MN 56301
ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!