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Equinox Gym Thanks Employees, Celebrates Milestone with Commemoration Gift

Challenge: Find a suitable item to mark a company milestone
You know that proud, chest-swelling feeling you get when your employer hands you a gift that says “I appreciate you; thanks for a job well done”? Leaders at Equinox Gym were aiming for just that effect when they determined to give all Equinox employees a special promotional gift to commemorate the signing of the Gym’s 100,000th member.
Solution: Desktop commemorative globe with special message insert marks 100,000th customer
Equinox contacted ePromos for help in finding the perfect commemoration gift—one that would inspire pride and serve as a reminder of how each individual’s hard work contributed to Equinox’s success, while still being easy on the budget. After exploring various options, the Equinox team selected a handsome desktop magnetic globe with a brief commemoration message inside. The plan: deliver the globes to each employee once the 100,000th customer joined.
Result: The thoughtful gift boosts employee morale
When the right time came, the globes were distributed across the company—one for each employee’s desk. Employees reportedly appreciated the gift, which served to lift morale and increase loyalty. And today, Equinox’s employees are hard at work recruiting their next 100,000 customers.
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Equinox Milestone Gift (PDF Version)

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