Challenge: A large company needs to provide an incentive for 300 sales personnel to travel outside the country for an annual conference that is normally held in the U.S.
Corporate travel is definitely grueling especially when trying to convince and coordinate hundreds of your employees to travel outside of the workplace, not to mention overseas. A major corporation was faced with such a dilemma of persuading 300 of their national sales force to travel to a meeting usually held in the U.S. but was now being held in a Canadian resort. Your employees are what give your company vitality so incentives and rewards are crucial in certain situations.
Strategic gifting is effective when the gift is highly useful and appreciated amongst your employees. The large company in this case had to find an incentive or corporate gift item that would not only uphold the company’s image of being high quality and professional but also would have a high-perceived value amongst employees.
Solution: Provide sleek and soft personalized Tuscany passport cases as a gift to drive the sales representatives to travel.
Since the sales reps were obligated to bring their passports in order to travel to Canada, the company thought it would be considerate to provide their employees with stylish passport cases. The cases were very professional, compact, light, and super-soft: a design that was well received by employees. The travel itemacted as a convenient and wonderfully attractive passport carrier and was imprinted with each individual sales representative’s name along with the company logo.
Results: The customized passport cases ended up serving a dual purpose.
Tuscany passport cases delighted the sales representatives who appreciated the individual consideration they received through a personalized gift. The company also re-ordered more passport cases and distributed them as holiday gifts for their clientele hence building positive dynamism in their current business relationship.
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