Challenge: To emphasize client appreciation and brand awareness.
A manufacturing company needed to increase brand awareness with potential clients and devise a way to promote a better follow up on fresh leads. The company also wanted to exemplify worthy appreciation for its clients’ time, especially the longtime loyal vendors and retailers.
Solution: Create a sales meeting leave-behind gift.
The manufacturing company wisely decided on a customized Aria Apothecary, containing candy shaped like nuts and bolts. The apothecary featured a wraparound imprint of the manufacturer’s array of products. To match the brand identity scheme, the top and imprint were designated red and the mints were custom ordered in white.
Result: The gift successfully promoted repeat client meetings.
The company ordered 450 apothecary jars to give to prospects and clients at the conclusion of constructive sales meetings. The leave-behind apothecary served as an effective reminder of the products discussed in the content of the meeting. The lasting impression of the gift caused clients to think positively of the manufacturing company and follow through with business proceedings. Moreover, clients actually asked sales representatives to bring more on the next visit, which signifies a reinforcement of repeat sales.
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