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Case Studies

New Website Off To A Good Start with The Use of Promotional Products

Challenge: How to successfully promote the launch of a new internet site.
A popular Public Radio show, “Tech Talk,” wanted to promote a new internet site with streaming audio access to their archived shows. The idea was to send a promotional product with the quarterly information packet mailed out to current station donors. Since the show’s content was mainly geared towards a technologically-minded audience, they wanted a promotional product that would appeal to such “tech heads.”
Solution: A computer screen sweep proves to be the best choice for the technology oriented show.
Promotional computer screen sweeps, items that clean computer monitors, were ultimately chosen for the promo. The products have a relatively large imprint area and come in multiple bright colors, making them eye-catching and easy-to-read. The items are extremely useful for those who work with computers, whether as a job or as a hobby. The promotional screen sweeps are also relatively inexpensive, which allows them to fit into a tight budget. This particular station placed an order for 8,000 screen sweeps, imprinted with their company and website information.
Result: The promotion is successful and makes the new website popular right off the bat.
The promotion was even more successful than expected – within the first 3 hours of the new site launch, the station had counted 20,000 hits!
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