Promotional Briefcases and Attachees

Branded Briefcase, Desk Organizer and Portfolio Headline at Employee Recognition Night for Robins Federal Credit Union

Challenge: Finding Useful, New Employee Appreciation Gifts for a Long-Standing Employee Recognition Program

The right employee recognition gifts do more than thank people for a job well done—they also foster a positive work environment, enhance loyalty and ignite performance. The team at Robins Federal Credit Union (RFCU) knows this well; they’ve been expressing appreciation with promotional gifts for many years during the annual Robins Employee Recognition Night. RFCU, with more than 130,000 members, 17 branches, 42 ATMs and in excess of $1 billion in assets, is the fourth largest credit union in Georgia, offering lending, credit, banking and investment services to individuals and businesses across 16 middle Georgia counties.

This work doesn’t happen by itself—it takes the coordinated, collaborative effort of each member of Robins’ staff, who eagerly anticipate Recognition Night for the good feelings, good food and good gifts it brings. Although Team Robins has always enjoyed shopping for annual employee appreciation gifts, this year the task seemed more challenging: when you’ve been running the same program for many years it becomes increasingly difficult to find new and exciting products that employees haven’t received before. With their choice finally narrowed to products employees could use in the office and during training, the team turned to ePromos’ extensive Web catalog and further focused their choice to three product categories: bags, portfolios and desk organizers.

Solution: A “Manly” Briefcase, Debossed Desk Organizer and Contemporary Portfolio

But which bags? Which portfolios? Which organizers? And which type of imprint would best express management’s appreciation to staff? Enter Promotions Specialist Nicole Shebloski, who led the team to just the right products and imprinting choices. On their shopping list for this year: the Economic Force Briefcase, the Memo Pad Desk Organizer and the Contemporary Portfolio.

• Because a past year’s baby blue bag proved a wee too effeminate for male staff, the Economic Force Briefcase, affectionately and appropriately dubbed the “man bag” by the team, had extra special meaning. It also looks great, projects a professional presence and, crafted of strong, 600 denier poly-canvas with fabric-wrapped handle grips, lasts for a long time as well. The Economic Force Briefcase also features an adjustable shoulder strap and dual-gusseted pockets for a cell phone or water bottle.
• The Memo Pad Desk Organizer, small enough to fit into a teller’s cash box and practical enough to be used every day, includes two sticky pads, five sticky flags of assorted colors, 40 colorful rubber bands and paper clips (20 each), and a four-year reversible calendar. The team also debossed the organizers with the RFCU name, a small splurge they felt was well worth its weight in panache.
• The Contemporary Portfolio, perfect for taking notes during training sessions and conferences, is crafted of PVC and features colored trim with a small metal plate in the center and stitching in a choice of six colors. This jotter also includes a 30-page, 8.5 x 11 inch writing pad, an elastic pen loop, card holders and an inside flap pocket.

Result: Debossed Organizers Steal the Show; Staff and Team Looking Forward to Next Year’s Event

Team RFCU recounts overwhelmingly positive comments from staff, who were pleased that they could use the selected gifts both in the office and at home. Staffers in the human resources department carry their new, non-bulky portfolios to training sessions for easy note-taking. And while male and female staffers alike thoroughly enjoyed their new “man bags,” the debossed organizers stole the show. Not only did they love the unique gift, which tellers regularly use in their cash boxes, but employees also affirmed the team’s decision to deboss as well by sharing that they felt the debossed organizer communicated that the team thought hard about the gift—and thus about them—and that the firm as a whole really cared. Today Team RFCU is thinking about next year’s program; and staff can’t wait to see what great surprises the team comes up with as well.

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