Promotional Keychains Strengthen Sales for Women’s Fitness Center
|Challenge: To increase the number of one-year memberships at a women’s fitness club.
The owner of a women’s fitness club was looking for a creative way to get potential customers into the facility for a free consultation. She knew from past experiences that people who attended free consultations were much more likely to sign up for a new membership. The gym needed a way to get these people in the door.Solution: Offer promotional merchandise as an incentive for prospects to schedule a free fitness consultation at the gym.
The gym placed an order for 500 promotional keychains, and then sent a direct mailing to prospects within a 5 mile radius of the fitness center. The mailing outlined the details of the free consultation and promised each person a free imprinted key fob if they attended. The promotional gift was a simple incentive that would give people an added reason to check out the center and see what it offered.
Result: Immediate increase in the number of new one year memberships, with two more orders placed for promotional merchandise to continue the campaign.
The gym owner reported an immediate increase in the number of new 1-year memberships following the promotional campaign. It was so successful that the gym placed two more orders for the branded keychains shortly afterwards. New gym members were happy to have a free trinket and were pleased with the level of service provided by the fitness center, which is looking to run similar promotions in the future.
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