Promotional Crystal and Leather Keychains

Promotional Keychains Strengthen Sales for Women’s Fitness Center

Challenge: To increase the number of one-year memberships at a women’s fitness club.
The owner of a women’s fitness club was looking for a creative way to get potential customers into the facility for a free consultation. She knew from past experiences that people who attended free consultations were much more likely to sign up for a new membership. The gym needed a way to get these people in the door.Solution: Offer promotional merchandise as an incentive for prospects to schedule a free fitness consultation at the gym.
The gym placed an order for 500 promotional keychains, and then sent a direct mailing to prospects within a 5 mile radius of the fitness center. The mailing outlined the details of the free consultation and promised each person a free imprinted key fob if they attended. The promotional gift was a simple incentive that would give people an added reason to check out the center and see what it offered.

Result: Immediate increase in the number of new one year memberships, with two more orders placed for promotional merchandise to continue the campaign.
The gym owner reported an immediate increase in the number of new 1-year memberships following the promotional campaign. It was so successful that the gym placed two more orders for the branded keychains shortly afterwards. New gym members were happy to have a free trinket and were pleased with the level of service provided by the fitness center, which is looking to run similar promotions in the future.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

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