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FourFront, a marketing service company for Hypnotic, a New Media Film Studio with ties to Universal Pictures.

Objective: Launch Hypnotic’s Million Dollar Film Festival in movie multiplexes of five major U.S. cities, create awareness and drive traffic to site where movie fans can vote for the best independent films.

Solution: Stress Monitor Card

A plastic business card with sensor that changes color when touched. Often used as a stress level indicator in various promotions. ePromos along with the client, creatively used the product to indicate the recipient’s “movie mood,” comedy, drama, romance, documentary etc. The card was given out on the way into the theatre so moviegoers had time to discuss the subject matter; the promotional product was complemented by on-screen slides shown prior to the feature presentation.

Over 2,000 Hypnotic Mood Cards were distributed each night of the promotion. The audience loved the cards, describing them as “cool, original, and creative.” Hypnotic.com experienced spikes in their evening and weekend Web site traffic following the distribution of the cards and increased the size of their member file.

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