Objective: To find high quality promotional products easy on logistics yet attractive to donors
Charity golf tournaments top the minds of non-profit fundraisers for good reason: tournaments help charities identify new donors, garner lots of press and—if managed well—raise significant dollars. The Bixby Community Health Foundation directs charitable contributions on behalf of Bixby Medical Center in Adrian, Michigan, 30 miles southwest of Ann Arbor. One of the Foundation’s most popular fundraisers is the Bixby Pro-Am Golf Tournament, this year marking its 21st season. Because the annual tournament is so important to Bixby Medical Center, each year tournament organizers give participants a memorable gift to thank them for their generosity.
Solution: American Classic leather gifts by the upscale Cutter & Buck
This year, Team Bixby turned to ePromos with an idea for promotional picnic tables—gifts of substance sure to please the tournament’s generous participants, sponsors and donors. However, after consideration and reviewing many promotional product samples suggested by ePromos, the Bixby team changed direction, instead selecting two smaller, yet still high quality items: a leather travel wallet and leather valuables pouch. The smaller products would not only make logistics easier, but they’d also more closely match the refined air surrounding the prestigious event.
Both products would be debossed with the tournament and hospital system logos; both would also carry the name of Cutter & Buck, a clothier known for its upscale golf and other sports apparel. In addition:
ePromos’ art department proved helpful during the Bixby campaign, as the original tournament logo was finely detailed. Small details reproduce well when imprinting a logo on a large product—like a picnic table. But when reproduced on smaller items, like the travel wallet and valuables pouch, much of the detail would be lost. Thanks to our talented designers, the Bixby tournament logo was adjusted to fit the newly chosen gifts.
Result: Happy donors, happy golf tournament fundraisers
In the end, the tournament and the promotion were great successes. The products looked great, donors were pleased, and the Foundation reached its fundraising goals.
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