Challenge: Enhance the executive experience at a virtual meeting while reinforcing the conference theme
GE Healthcare, a $17 billion unit of General Electric with more than 46,000 people, provides medical technologies and services to clinicians and their patients in more than 100 countries. Because those 46,000 members are scattered across the miles, executives at GE Healthcare often hold conferences and meetings remotely, either via telephone or Internet. With one such important conference quickly approaching, the GE Healthcare conference team connected with ePromos’ Account Executive Michael Bloomenthal for help in selecting an appropriate giveaway.
Solution: Portable Mp3 player in GE Healthcare’s signature color maps to conference theme
The meeting’s theme: “Get Connected.” The team’s goal: a promotional item that would fit within that theme, perhaps something along the lines of a magnet. Michael offered a world of new and unique promotional possibilities in keeping with the theme; the winner among them: portable Mp3 speakers in GE Healthcare’s signature blue.
Result: Executives “hear” GE Healthcare’s conference messaging “loud and clear”
The team reports positive results: meeting participants who received the portable speakers raved and enjoyed a lively, interactive meeting; the team helped reinforce GE Healthcare’s brand image and cement the conference’s “Get Connected” messaging. The GE team also reports their intention to continue to leverage promotional products for future branding and motivational purposes.
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