Challenge: Promote bank services and locations as well as provide goodwill to customers
A bank with multiple branch locations in eight counties wanted something special to give to their customers. Their promotional item had to provide information on services and locations, but also express gratitude to customers for their loyalty.
Solution: A promotional spiral appointment calendar distributed to customers
A custom calendar was created for the bank based on their slogan “pure and simple”. The photos were black and white and showed simple “plain folks” in their everyday settings. An extra sheet with a message to customers was added to the calendar to personalize it even more. Finally, on the inside back cover, the bank locations were listed along with their hours, and the drop ad had the bank name and their slogan. Each branch location personally handed out the calendars as customers visited.
Result: Well-received and very popular among customers
They were so popular that the bank reordered 1,700 additional calendars and started planning their next one. The advertising effectiveness of this calendar remained all year long and provided repeated reminders of the bank’s services, locations and positive attitude toward their customers and community.
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