Promotional Products  » Education Center  »  How-Tos

Promotional Product Guides

This section of our site is designed to offer a broad introduction to promotional products, corporate gifts and logo apparel. As one of the largest imprinted merchandise companies in the country, ePromos is dedicated to educating our customers about the value of promotional products and logo gifts.

We want all the businesses and organizations we work with to understand the range of products available, what to look for when selecting an item and how to use artwork and copy to maximize the impact of their promotions. Understanding the basics is the first step towards truly successful promotional product marketing, and the articles below were written with that in mind. Enjoy!

Promotional Items Primer

What are promotional products? In this article, we discuss common types of promotional products, how they are made and how they are used. This article is specifically focused on logo products used in advertising, event marketing and direct mail.

Trade Show Giveaways and Gifts

Thousands of companies come to us each year in search of the perfect trade show promotional product. In this article we take a broad look at how logo gifts, giveaways and apparel can work together to improve the results for any trade show exhibitor.

Trade Show Giveaway Tips

More advice on picking the perfect trade show giveaway, this article discusses the importance of understanding your goals and your audience before picking a trade show giveaway item, as well as imprinting, pricing and production time concerns.

Promotional Pens for Advertising

What’s the difference between a ballpoint pen and a rollerball pen? When should I choose a highlighter or multifunction pen? How many types of pens are there to choose from? What do I need to know about artwork for customizing a pen? For the answers to these questions, and more, visit our introductory article about promotional pens for advertising and marketing.

Business Gift Pens

Looking for a pen to give as a business or corporate gift? While some of the pen basics are the same whether they’re for advertising or gift giving, there are significant differences in the selection and imprinting process when looking for a pen to use as a corporate gift.

An Introduction to Corporate Gifts

Imprinted items are commonly used as corporate gifts, and although the process of imprinting them may be the same, the items have a different business objective and tend to be more valuable. While the branding of the item may be less obtrusive, taking a creative approach is as important to corporate gift giving as it is when choosing a marketing giveaway.

Employee Gifts and Recognition

While the majority of our customers are looking for gifts or promotions targeted towards customers and potential customers, employee gifts, apparel and awards are an important part of our business. At ePromos, our employees are our greatest asset, and that building a brand internally can be as important as the branding you present to the outside world. Corporate incentive gifts can be the most important promotion you do.

Logo Apparel

Imprinted items are commonly used as corporate gifts, and although the process of imprinting them may be the same, the items have a different business objective and tend to be more valuable. While the branding of the item may be less obtrusive, taking a creative approach is as important to corporate gift giving as it is when choosing a marketing giveaway.

Business Gifts and Promotions for B2B Companies

When it comes to effective use of promotional products and business gifts in the sales process, at trade shows and as customer retention tools, business-to-business companies have their own unique challenges and opportunities. Find out how to tailor your promotional product and business gift purchases to your company’s needs and get the best results.

Business Gift or Promotional Advertising?

Business gifts and promotional advertising products are both items imprinted with you logo that are given to a target audience, but what makes them different, and how do those differences impact your product selection process and how you choose to imprint your products?

When to Choose Brand Name Products

All your promotional products, imprinted corporate gifts and logo apparel will have a brand on it: yours! In this article, we discuss the advantages of having another brand on it as well. At ePromos we understand the power of brand name imprinted merchandise when it comes to making a big impression.

Imprinted Product Selection

If you don’t have experience purchasing custom imprinted merchandise, read this article to understand the four major imprinting considerations and how to use them to your advantage when selecting your next promotional product.

A Glossary of Promotional Terms

An understanding products and imprinting methods makes promotional product buyers more comfortable with the process and more successful with their promotions. This glossary for buyers explains the terms that are used in the promotional industry.

How to Pick a Promotional Products Company

With so many different promotional products companies, how do you pick the one that’s right for you? Here are some tips on what to look for when choosing a promotional products supplier.

Holiday and Awareness Event Marketing

Generate publicity and reach your target audience with promotional marketing campaigns that are coordinated with holidays and national awareness and appreciation events. Find out how to make these events part of your marketing strategy and find the promotional products that will make a lasting impact.

Promotional Business Products: Branding Your Office

Your office is your castle, and it should be ground zero when it comes to your branding efforts. Learn how to turn everyday office products into a great promotional investment!

Promotional Merchandise: Can You Make Money from Your Brand?

Does your brand have what it takes to sell promotional merchandise with your company logo and message? Sure, the big brands do it, but you may be surprised at where you can take your brand.

What Makes a Gift Item Promotional? A Little Creativity

Turn your client gifts into promotion for your company with a little creativity. Fine tune your gift product selection and imprinting to turn a client appreciation program into a tasteful promotion.

Business Promotional Gift Guide

Need help selecting the perfect business gift for your customers? Check our our tips on choosing a product based on the demographics of your customer base and type of impact you want to have on them.

Business Corporate Gifts: When to Share with the Office

When giving a corporate gift, it can be a bit tricky to decide when to give a client gift to a single contact, and when to give a gift that the whole business or office can share. Sometimes it is appropriate to do both. While there are no hard and fast rules about when to give to the business versus an individual, we do have some guidelines that may help and some suggestions that would make great business corporate gifts for the whole office.

Corporate Gift Ideas: Four Unique Gift Ideas for Businesses

You already know that you want to send a corporate gift to your top clients, but the real challenges are finding the right gift items, imprinting them appropriately, and potentially creating a gift giving program that can improve the experience of the recipients, ease the burden of gift giving, and maximize your success.

Advertising: Promotional Items Capture Customers

While new advertising channels are making inroads into the marketing budgets traditionally reserved for mass media such as television and print, promotional products remain a unique advertising opportunity that is undiminished by technological advances that are hurting, or threatening traditional media as a way to reach high-value demographics and large audiences in general.

Unique Promotional Items

When looking for a promotional item to raise awareness of your brand, finding something unique is a great way to have the most impact with your promo. Whether it’s a new twist on a popular type of product, the latest in cutting edge technology, or a fresh, funky design, we can help you find unique promotional items that get noticed.

Corporate Incentive Gifts for Workforce Motivation

Corporate incentive gifts are a powerful tool for motivating salespersons and other employees. While everyone appreciates money, salary and bonuses aren’t the only ways, or even the best ways to inspire a workforce. Corporate incentive gifts, done well, can play a powerful role in getting the best work from your employees and making them happy to come to work.

Conference Giveaways and Promotional Gifts

Often no distinction is made conference giveaways and gifts and trade show giveaways, but conferences really aren’t the same as trade shows, so it doesn’t makes sense to assume that conference giveaways would be the same, either. In this conference giveaway guide, we’ll review the primary considerations for selecting and imprinting products for conference giveaways or gifts.

Custom Imprinted Promotional Product Tips

Here are four great tips for buying a custom imprinted promotional product that will achieve your marketing goals and enhance your brand. Learn how to make the most of your promotional marketing budget and have the greatest impact on your customers with a promo you can really be proud of. Best of all, you don’t need to be an expert to get the most out of your custom imprinting.

Promotional Product Supplier – How ePromos Can Help You

Find out what to look for in a promotional products supplier, and find out how ePromos can help you. There are plenty of promotional product suppliers out there, but few can honestly claim to offer the same level of service and quality as ePromos. Here we outline what to look for in a promo company and why it matters.

Promotional Marketing Product Basics

Learn how to get started with promotional marketing products, including tips on product selection, imprinting and how to use promotional products in your business. ePromos is one of the country’s top promotional product suppliers, with experience helping thousands of companies and organizations develop successful promotions. In this marketing guide, we’re putting some of that know-how on the web.

Logo Gifts: Business Gifts That Build Brands

Almost every company gives some type of business gift each year, but unfortunately they don’t all understand how much more effective logo gifts are at building both relationships and brand recognition. Find out when, why and how to imprint company gifts with your logo for the maximum impact and best results.

Buying Promotional Products: 5 Questions to Ask Before You Order

If you’re looking to buy promotional products, you’ll want to know the five questions that can make all the difference between getting great looking, high-quality promos in time for your event and getting cheap looking items, or not even receiving your shipment until after your event date has passed. We understand you’re skeptical about getting this kind of advice from a company that sells promotional products, but regardless of whether you choose ePromos or one of our competitors, we want you to have a great experience and learn how effective promotional products can be.

Is there a promotional product guide you’d like to see here? Call us at 800-LOGO-216¬†and let us know!

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!