The media age has progressed past the clunky age of CDs to the age of the mp3, a type of audio file which is compact, high quality, and very easy to manage in large groups. These files are generally played through certain programs on a computer, or through many kinds of digital audio player, colloquially called an mp3 player. The tech-savvy client can embrace the modern era with the use of these mp3 players as promotional products. With a lowering in the price of modern technological components, mp3 players can be ordered in bulk and distributed with a company’s logo or emblem with relative ease, providing an inventive and contemporary way of producing publicity for any institution.
Musicians, those who work with them, and any venture that uses music as an advertisement method can view these products as a powerful addition to their promotion materials. By cutting out the middle man, a client can directly promote their music by distributing smaller capacity mp3 players with previews of their music, jingles, or any other audio recordings. This not only takes advantage of the way this technology places a modern and progressive light on an advertising client, but also the sheer functionality of these players as promotional products that can be used in a consumer’s every day life. Mp3 players are not only tasteful giveaways, but also powerful marketable options to promote and sculpt a given business and its aesthetic, placing their logo and product and something of defined social value right in the hands and minds of their patronage.
Mp3 players can also serve as desirable, customizable, and attractive prizes for publicity stunts and contests that an organization might host for consumers. Whether at stockholder meetings or advertising booths at job fairs, and even as an elegant gifts for any important liaisons between corporations and clients, using mp3 players as an advertising application will speak volumes about the progressiveness of a given organization, and outstrips older technologically based promotional items like small radios and watches. By providing this technological know-how, and demonstrating knowledge of modern trends, a company can add and shape themselves a chic and sophisticated sense of style to their image.
This sort of promotion would also advertise to the social bubble around the target customer, as mp3 players are generally and frequently carried around. Many mp3 players are even accompanied by a clipping mechanism, which a business could easily design their trademark or insignia on. This would allow a customer to become a walking marketer for any given company. In this way, a business could very easily anchor their brand not only into the eyes and ears of their customers, but those of everyone around them as well.
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