Here are four great tips for buying custom imprinted promotional products that will achieve your marketing goals and enhance your brand. Learn how to make the most of your promotional marketing budget and have the greatest impact on your customers with a promo you can really be proud of. Best of all, you don’t need to be an expert to get the most out of your custom imprinting.
Use Color to Your Advantage
This is a simple imprinting tip, but one that shouldn’t be overlooked: pick an item that features one or more of the colors in your company’s logo or branding. Doing so gives you a couple great printing advantages. First, choosing a promotional item in one of your colors may allow you to reduce the number of colors you need to imprint on the item, which will save you money on setups and imprints. It also may give you a broader range of products to choose from, since some items can only be imprinted in a limited number of colors. Second, since imprint areas don’t cover the entire item, your company colors are likely to be more prominent when one of them is the color of the whole item. At ePromos, you can filter by color to quickly find products that are available in the color you want, and order free samples to make sure that the item color is a good match to your company colors.
Be Clear, Big and Bold
Another simple way to increase the impact of your promotional giveaway is to make sure your logo is as large as it can be, as clear as it can be and your tagline or message makes a bold impact. You don’t have to be a designer to achieve these goals. At ePromos, our art department can ensure that your logo is as clear and large as possible on your custom imprinted promotional product. We’ll even recreate your artwork to make sure it’s optimized for the method of printing. Your job is to make sure your message, tagline or call to action is succinct and compelling. Trying to put too much information on a product often dilutes the impact of your primary message. If the imprint area is small, it may become hard to read or may take space away from your branding.
Take Advantage of Multiple Imprint Areas
Many products have multiple imprint areas available. Although using more than one imprint area will increase the cost of your product, it may be well worth your while. Remember, the return on your promotional marketing dollar is brand exposure, so taking advantage of multiple imprint areas to make your message more compelling can really pay off. It can also make your custom imprinted promotional product more interactive, by using a teaser question on the front and an answer on the back. The options are almost endless, and depend largely on the type of product you select.
Samples, eProofs and Proofs
Hopefully you’re starting your project with enough lead time to have the broadest range of choices. If so, you should definitely consider getting a sample of the item or items you are interested in. At ePromos, we provide an electronic proof of your artwork and a mockup of how the finished product will look, and it’s worth reviewing carefully to make sure everything is just the way you want it to be. Our art department may offer suggestions of alternate artwork layouts as well that can further enhance your custom imprinted promo. Finally, if you’re placing a large order and have the lead time available, we recommend getting a pre-production proof, which is an actual finished, imprinted item with your exact artwork to review before the full quantity is printed.
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