Challenge: A specialty deli wants to find a promotional item to thank customers while urging them to return.
Any city-dweller knows that Deli patronage is all about relationships- with so much competition around, Deli’s really have to earn customer affection and loyalty! This specialty Deli was looking to do just that with promotional items. They needed the perfect promotional giveaway to simultaneously thank customers and encourage their continued business! The item had to incite customer patronage without being too advertisement oriented or pushy.
Solution: Distribute a promotional calendar with 24 coupons.
In their quest for an ideal, distinctive gift, the company knew just where to turn: none other than ePromos of course! Our specialty deli team knew exactly how to strike a balance between gratitude and advertisement. They designed a custom coupon booklet memo, which both thanked customers for their business and encouraged them to come back with 24 coupons! The booklet didn’t skimp on aesthetic appeal either: a vividly colored and dramatic image of the deli graced the front cover. Along with the coupons, the inside included ultra-functional calendars and a menu. The owner displayed the calendars in all his deli location with a sign thanking his customers and urging them to take one.
Result: The calendar cemented customer relationships and loyalty.
Customers were absolutely delighted with the delicious booklets, and lucky for the deli, this delight flawlessly translated into boosted sales! According to the owner, the investment the calendar increased his business almost four percent, more than covering their expense. It also helped his stores remain competitive with other present and up and coming establishments. Thus, everyone involved was rewarded well.
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