|Challenge: Find a Gift to Give to First-Time Customers to Increase Customer Retention.
A car dealership wanted to promote customer retention by offering a gift with their first service/tune-up that occurs out of warranty. By having an automotive promotional product to give away, their clients will be much more interested in getting the warranty.
Solution: The Imprinted Tool ‘n Torch.
The dealership planned on giving away a promotional automotive tool set. They felt that a tool set, imprinted with the name and phone number of the dealership and a tag line that said “your safety is our most important product”, would get people’s attention as well as relay a message that they care about their clients.
Result: A Re-order of the Product Again.
The product was appreciated and used by customers and the dealership was so pleased, that they re-ordered it to continue their successful promotional campaign.
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