|Challenge: How to use a promotional product to thank participants in a high-profile company golf tournament.
The marketing department for a large communications company needed to present a gift to the participants in their corporate golf tournament. Since the tournament participants were clients of the company (including some of the Oakland Raiders football players and their coach), the company needed a gift that was not only memorable, but had high perceived value and appeal to the tournament participants. The budget for the gift was $20.00.
Solution: A picture frame with a high perceived value is chosen.
To commemorate the golf tournament, the company decided that they would take pictures of each of the golf tournament players, insert their photo into a 5″x7″ frame, and then send each player the frame with their picture inserted in it after the tournament.
The distributor presented the company with a metal picture frame that fit their budget. The marketing department chose the frame because its brushed aluminum finish with shiny silver raised detail worked well with company’s color scheme. In addition, the frame had incredible perceived value, and its price was well below the $20.00 budget.
Result: The comments from many golf tournament participants were very favorable.
They enjoyed receiving a beautiful frame with their picture in it a shortly after the event as it reminded them of the fun they had. The frames, each silk-screened with the company logo and containing a picture of the participant, are proudly displayed on many of the golfer’s desks.
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