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Promotional Products Newsletter

Marketing is an obviously valuable tool for reaching customers. Promotional products, however, offer a physical way of getting a business or service marketed right in a potential customer’s hands. Unlike billboards or newspaper ads, most of these products are items that will be used over and over, creating an easy and cost-effective way of constant exposure.

Choosing products to place a company logo on involves determining a budget and also taking into account the target audience. There are products in every price point and an infinite number of categories. It is important to also think outside the box as to where promotional items can be used. Some ideas include: company picnics, county fairs, graduation parties, or providing office supplies such as printed pens for other local businesses.

Some inexpensive summer-themed ideas could include can coolers, lunch coolers, water bottles, stadium cups, beach balls, table covers or frisbees. Providing items like stadium cups or water bottles with a company logo free of charge for local sporting events is an example of implementing some of these products. The event organizers will be thankful for the reduction in their operating cost, and the products will be used and re-used by both the spectators and the athletes. In addition, if the sporting event is for a school, a company could essentially have their logo imprinted along with the school’s logo. This will further add to the value of the product for both the recipients and event planners.

Also, there are several higher-end promotional products that are great to use as giveaways. Some of these items could include portable Mp3 docking stations, golf bags, GPS systems, and camping packages as these are all items that can be printed with a company logo. Providing these items as awards or prizes for summer events such as county fairs or company picnics will definitely be a sure hit. Higher-end items like these will be valued by the recipient, and they are likely to think highly of the business that has branded their name on the product. Choosing a tasteful logo and logo placement are very important when imprinting these items. A logo that is too large or too prominent will look gaudy and may take away from the item’s value.

Choosing the information to print on a promotional product is equally as important as the product itself. Business name and contact information are a must. A potential customer needs to know who the company is and how to contact them. Also try to limit the information to absolute basics, because an ad that is too cluttered will most likely be overlooked.

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ePromos Promotional Products, Inc. is proud to provide promotional products and corporate gifts to thousands of companies and organizations around the world. As real promotional items experts, we stand behind our quality and service with a 110% guarantee on all our promotional products. Call us today and let us help you with your company logo merchandise needs. To learn more about promotional products, and how they can help your marketing campaigns, check out our promo education center, promotional marketing guides and our promotional products blogs. Our promotional case studies blog features real marketing projects and the promotional items that created successful results for their promotions. This year ePromos is celebrating fifteen successful years in the promotional products and logo apparel business. Find the right promo product today!

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