Congratulations! If you’re reading this guide, you already understand that promotional desk calendars are one of the most inexpensive and effective ways to build brand exposure for your company. However, to really bring your custom office calendars to the next level, there are a few customization options and general tips you should be aware of.
First you should consider where you hope your custom office calendars will end up. Do you want them on your client’s desk? In their general work area? At home on the refrigerator? Each one of these goals calls for a different type of calendar. Promotional magnetic calendars, for example, and more likely to end up on a home or office refrigerator than in someone’s workspace. A logo memo calendar, however, is usually kept on the desk for easy access to the notepad! Your goals for your calendars directly affect product choice.
Another thing to keep in mind is the availability of themed promotional desk calendars. If you work in particular industry like finance or health care, you may be able to purchase custom office calendars that have stock imagery related to these types of businesses. This makes it much easier and less time-consuming to find a calendar relevant to not only your business, but your audience’s interests as well. The more relevant your custom office calendars are, the more likely they’ll be used – which means better odds of daily exposure for your brand!
It’s also important to think about the available price points for imprinted desk calendars.
Some calendars may cost you less than $1 each, while others may cost $30 or more! Obviously the main differences here are quality. Companies choose higher end calendars to ensure that theirs are the ones that beat out the competition and earn their spots on clients desks. If you give away the cheapest personalized calendars that money can buy, you stand a chance of creating a giveaway that will be easily ignored or overlooked. Don’t skimp on quality if you really expect to see results from your calendar campaigns!
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