Challenge: Finding a lanyard to fit the look, feel and budget of college recruitment events.
If there’s a need for identification, then there’s likely a need for a lanyard: employee IDs, class reunions, campus and company recruitment events, conferences, tradeshows, seminars … the list goes on and on. The Master’s College team successfully uses lanyards as part of their promotional repertoire for on-campus special activities and recruiting events. This non-denominational liberal arts Christian College, presided over by internationally-known author, pastor, teacher and Grace to You radio program host Dr. John MacArthur, had previously used name tags alone.
When their former lanyard supplier went out of business, the team needed to find another company to provide a similar product. A Google search for “lanyards and name tags” brought the team to the ePromos Web catalog; they then worked with Account Executive Corey Boyer to identify a suitable replacement lanyard that would hold names badges and help to identify parents and students during nearly a dozen annual one-day, weekend and special events, as well as during two major College View Weekends held in the spring and fall semesters. The lanyards would also serve to identify students and parents to café staff, who knew to charge the admissions office for meals and drinks sold to lanyard-wearing customers.
Solution: Wide, silk-screened, 2-ply lanyard emerges as winner from received samples.
Corey sent the team several lanyard samples, from which they selected their ultimate choice: the 3/8-inch wide Silk-Screened, 2-Ply Lanyard, a value-priced, shoelace-style lanyard with a breakaway release, available in six colors and with a choice of bulldog or swivel-hook clip; the Master’s College team chose navy blue with white, repeating print proclaiming “The Master’s College,” along with the bulldog clip.
Result: Master’s-branded lanyards look sharp and prove a solid recruitment investment.
The team at The Master’s College is pleased with the result, considering the lanyards a solid investment. The Master’s-branded lanyards provided by ePromos not only look sharp, thus helping the school maintain its professional recruitment presentation; they were also priced right, with “rates … the best for our budget,” making for a promotion that didn’t break the bank.
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