Challenge: Appreciating unpaid lecturers—faculty, judges, lawyers and experts in their fields.
The Center for Advanced Legal Studies at Suffolk University Law School, a century-old Boston institution that has produced some of the nation’s most distinguished legal professionals, provides practical, intellectually challenging and varied continuing legal education (CLE) through conferences, symposia and educational programs. Through such forums, curricula on topics ranging from litigation and ethics to family and elder law are developed and delivered twice per week during each semester via vigorous, open discussion methods by leading academics, experienced lawyers and judges, and practicing professionals in concentrations supported by Suffolk, including Intellectual Property, Financial Services, Health and Biomedical, and Civil Litigation.
Although lecturers invest significant time researching, preparing and presenting their programs, they are unpaid, contributing only for the benefit of “the bench and the bar.” Suffolk’s CLE staff, however, has traditionally given lecturers a useful, branded promotional gift an honorarium to thank them for their time and effort. Since the gift program started, the staff has purchased several products, including Suffolk-branded umbrellas, attaché cases, memory sticks and deluxe pens; they consider a fresh rotation of gifts especially important for thanking repeat lecturers. But even returning speakers seemed to favor one gift above all others, indicated by how many times they have asked, “What happened to the umbrellas?”
Solution: 44-inch umbrella with a canopy of recycled plastic and a handle of shredded wood.
When their most recent gift inventory ran low, the staff once again decided to use umbrellas. This time, however, in keeping with their desire to offer a fresh, new product—and since they give out so many of them—they would search for an environmentally responsible umbrella that would ultimately minimize environmental impact. But where to find an environmentally friendly umbrella?
Enter ePromos. The staff found our website and those of several other promotional product companies. After a few comparisons and determining that ePromos had the best selection, the best prices and what seemed to be the easiest ordering process, the staff requested a product sample from Promotions Specialist Jocelyn Cohen. Because Jocelyn also happened to be a law school graduate, and so understood the staff’s needs and objectives, they were happy to work with her and ePromos.
The staff chose the sample Jocelyn sent: our large, 44-inch Eco-Friendly Auto Open/Close Umbrella with a canopy of recycled plastic and a handle of shredded wood and plastic. The Suffolk University Law School name and logo, as well as the program name—Advanced Legal Studies—would be imprinted in white into one black panel for maximum brand visibility.
Result: Crowd-pleasing umbrellas contribute to the success of continuing legal education forum.
The staff has since given the new umbrellas to many presenters, who say that the gifts make them feel special and appreciated. First-time presenters have been especially surprised, since they participate in the program expecting nothing at all in return. Staff members tell us that promotional products are an important contributor to the success of the CLE forums. And while they will likely change the product again in the future, they plan to always keep a supply of the crowd-pleasing umbrellas on hand.
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