An elegant business gift is the perfect way to introduce a business or brand to a potential client. It also can be used as a thoughtful gift of appreciation to the VIPs on the existing customer list. An executive promotional gift can be used to impress on a holiday or to mark a special personal date. A good business marketing plan recognizes that there are many different types of customers and potential clients that must be targeted to increase sales and promote the company brands. Business deals are not made with the purchasing department alone. That is why more than one promotional item is usually in the marketing budget. While the sales force of the potential client may enjoy receiving golf balls or tees imprinted with the company logo, the executives of the existing or potential clients will be impressed when presented with high quality items like promotional penspromotional pens.
The design and finish of the business gift should show off the company logo to its best advantage, elevating the professional image of the giver in the recipient’s eye. Whether the presentation of the executive gift is to welcome the businessman’s visit or is sent to mark an important occasion, the elegance should make an impression that forever links the quality of the gift to the high standards of the company who sent it.
In addition to the trinkets and giveaways that fill the gift bags at industry trade shows, the smart marketing department knows the value that high quality business gifts will have when executives meet to talk business. Light weight giveaways that are easy to transport, store and even include in direct mailing campaigns make pens and pencils ideal promo items. Promotional pens are easy for the recipient to carry around, and the company information that is displayed with elegance will bring the presenting company to mind each time it is brought out for use. While other executive gifts may collect dust in the display case, writing utensils are meant to be used, making them popular marketing items.
Large and small businesses alike can reap benefits by choosing promotional items that will be appreciated by the audience that will be of the most value to the growth of the company. Less costly than direct advertising, the right promo item to display the company name, address, logo or tagline will be an item that will be kept and used, not end up in the waste basket. Make the most of budgeted marketing dollars by choosing the items with care.
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