Tradeshows present your business with an excellent opportunity to reach out to both current and potential customers. These events allow you to spread the word about any new initiatives that your company is undertaking. If your company has recently implemented any long term efforts, you want to make sure individuals are aware of them. This can be achieved through educating company representatives to speak to booth visitors as well as having tangible items like promotional mugs on hand that relate to the new projects.
One of the most popular topics that companies find themselves addressing at tradeshows is a shift towards environmentally friendly practices. With green technology on the forefront of the public’s minds, companies have found it a source of competitive advantage to employ earth conscious operations.
One method of spreading the word about your new green initiatives involves your employees speaking to customers about the projects. All of your company representatives at the tradeshow booth should be educated about the latest initiatives before the event. Your employees should be trained on how to speak with booth visitors about the new efforts and leverage the green projects to attract new customers. Using green technology has recently become a source of competitive advantage for many firms and clearly explaining your projects to booth visitors could greatly boost their likelihood to do business with you.
A second method for getting the attention of booth visitors is to hand out promotional products that relate to your initiatives. Fortunately, there is a wide variety of eco-friendly products to give out that are appropriate for many industries. Reusable water bottles and promotional mugs are always a popular option to hand out at tradeshows because of its versatility. Distributing coffee mugs with your company name shows that your company avoids creating unnecessary waste through reusable products.
This point can also be made by giving away promotional water bottles. These reusable sports bottles show that your company is conscious about the resources that it takes from the environment. Giving away these promotional products to booth visitors shows that you value resource conservation both employees and customers of your company.
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